OUR VISION

Simply You NPO is working to change the beauty model and bring it back into proportion. "Out of our extensive experience, we know that you can look with your own eyes and witness the cultural impact on our bodies, our health," says founder Adi Barkan. "I see the influence, and only want to break this damn chain from ever existing."

We know that there is a direct connection between the beauty model and eating disorders, and we work to minimize the social effects that "feed" these disorders by promoting public awareness to the problem, its scope and the damage inflicted by it, legislation and regulation designed to protect the public from distortion of their body image, education of children and youth to a healthy diet and at the end of the process - a fundamental change in how the public perceives the beauty model, health and success. The change must be made through the international fashion designers and brands who manufactured the plague.

simply you accompanies those who suffer from eating disorders, judicial works, establishment of procedures that will enable early diagnosis of the diseases, responding to patients' requests and directing them to medical and psychological treatment and locates donors to increase funding for wards.

simply you has been leading the world's first legislation regarding the reporting on the use of Photoshop software to narrow scales, and is always working to expand its international operations. simply you cooperates with twin organizations around the world, recruiting ambassadors for foreign media PR, leading online cmapaigns, caters for setting international standards for a responsible advertising industry, raises funds, and of course - aims to promote legislation in other countries, like Israel.